Services → Technical SEO
Schema Markup: Speak the Language Search Engines and AI Understand
Schema markup is structured data. It tells Google and AI what your business is, what services you offer, and what you're qualified for. Without it, they guess. With it, they know, and they recommend you.
Quick explainer
What is schema markup and why does it matter for AI and SEO?
Schema markup is structured data that helps search engines and AI understand your business, services, and credibility, improving visibility and recommendations.
Schema Types We Implement
LocalBusiness Schema
Your address, phone, hours of operation, service areas, and business type, using the most specific @type available for your industry (LegalService, MedicalBusiness, HVACBusiness). This is foundational: without it, AI engines can't verify you're a real business in a real location.
Service Schema
What services you offer, service areas, and qualifications. This tells AI exactly what you do, and enables it to match you to specific service queries rather than generic business searches.
FAQ Schema
High-value questions you answer, with structured answers. AI engines use this for citation and recommendation decisions, it's the single most impactful schema type for AEO. Each FAQ pair is validated and optimized for extraction.
Review & AggregateRating Schema
Customer reviews, ratings, and testimonials as machine-readable data. Social proof signals that AI engines use to evaluate credibility. Validated against your actual review sources, AI systems cross-check this data.
What types of schema markup are important for SEO and AEO?
Key schema types include LocalBusiness, Service, FAQ, and Review schema, which help search engines and AI understand your business and recommend it accurately.
What is LocalBusiness schema and why does it matter?
LocalBusiness schema defines your business's location, contact details, and type, helping search engines and AI verify your legitimacy and local presence.
What is service schema and how does it help?
Service schema describes what you offer and where, allowing AI systems to match your business to specific service-related queries and recommendations.
What is FAQ schema and why is it important for AEO?
FAQ schema structures questions and answers so AI systems can easily extract and cite your content, making it one of the most impactful tools for AEO.
Why is schema markup critical for search engines and AI?
Schema markup removes ambiguity by explicitly defining your business and content, allowing search engines and AI to understand and recommend you accurately.
Why Schema Is the Foundation
Schema is how you communicate with machines. Google reads your HTML and tries to understand what it means. Schema tells it exactly what things mean, no guessing required.
All schema is implemented in JSON-LD, the standard format that Google, Bing, and AI engines understand. JSON-LD is injected in the document head, ensuring AI crawlers can access it even without executing JavaScript.
Every implementation is validated against Google Rich Results Test and Schema.org Validator before delivery. Errors are fixed immediately, broken schema is worse than no schema.